Comparisons
Honest comparisons of the technology and delivery choices our clients weigh most often. Each one recommends the option that fits your situation — including the ones we do not sell, which is most of the point.
Choices worth getting right
Each guide leads with its verdict, then shows the dimensions behind it. If the verdict is enough, you do not need to read the rest.
Next.js vs WordPress
Choose WordPress when non-technical staff must publish frequently and budget is tight. Choose Next.js when performance, custom functionality or scale matter more than editing convenience. WordPress wins on cost and content workflow; Next.js wins on speed, security and anything that behaves like an application rather than a site.
Read the comparison →02Webflow vs Next.js
Choose Webflow for marketing sites where the team wants to edit layout without a developer and requirements are presentational. Choose Next.js when the site needs custom logic, integrations or scale. Webflow trades flexibility for independence; Next.js trades independence for having no ceiling.
Read the comparison →03AI Agent vs Chatbot
A chatbot replies to messages. An AI agent takes actions — querying databases, calling APIs, updating records — and decides which steps are needed to complete a task. Chatbots are cheaper, more predictable and sufficient for answering questions. Agents are necessary when the user needs something done, not explained.
Read the comparison →04Business API vs Business App
Use the free WhatsApp Business app if one or two people handle all messages manually. Move to the Business API when you need automation, multiple simultaneous agents, CRM integration or more than a few hundred conversations a month. The app is a phone; the API is infrastructure.
Read the comparison →05In-house vs Agency
Hire in-house when the work is continuous, core to your product, and you can keep someone fully occupied for years. Use an agency when the work is a defined project, needs several specialisms at once, or when hiring the right person would take longer than the project itself.
Read the comparison →06Traditional SEO vs AEO & GEO
SEO optimises to rank a page in a list of links. AEO structures content so an engine can extract a direct answer from it. GEO makes a brand likely to be cited by AI systems like ChatGPT and Perplexity. They share most of the same foundations and are not alternatives to each other.
Read the comparison →We recommend against ourselves when that is the right answer
A comparison that always concludes in the author's favour is an advertisement, and readers recognise it instantly.
- WordPress genuinely beats Next.js when non-technical staff publish daily
- The free WhatsApp Business app is the right tool until you outgrow one device
- A scripted chatbot beats an AI agent when nobody needs an action taken
- Hiring in-house beats an agency when the work is continuous for years
- If the honest answer is the one we do not sell, the page says so
Definitions behind these terms
Weighing a decision that is not here?
Describe the two options you are stuck between. We will tell you which one we would pick for your situation and why.