Personal Finance
A money tracker built around the three seconds after you spend — say it in a sentence, send it on WhatsApp, or photograph the receipt.
The brief
Every expense tracker fails at the same moment: the one right after you pay. An app that wants a category, an amount, and a date before it will accept anything loses to simply forgetting — and a month of gaps makes the whole ledger worthless.
Loom makes capture the easy part and does the structuring itself. Type “250 lunch”, message it on WhatsApp, or photograph the receipt and let OCR fill the form. Everything downstream — budgets, recurring auto-pays, per-trip spend, and a thirty-day forecast — runs off entries that were cheap enough to actually log.
The primary field parses plain language — “250 lunch”, “petrol 800”, “earned 50000 salary” — into amount, category, and direction. The structured form is the fallback, not the front door.
Send a message the same way you'd tell a friend what you spent and it lands as a transaction. No app switch, no install, and it works on the phone people already have open.
Upload a receipt and OCR pre-fills the expense — merchant, amount, date — leaving a confirm step rather than a data-entry step.
Salaries, EMIs, SIPs, and subscriptions are set up once as recurring series, then tracked per occurrence with its own status, so projected cashflow and what actually cleared never quietly diverge.
Spend can be assigned to a trip or left in general, so a holiday doesn't distort the monthly picture and a trip can be read as its own budget.
A thirty-day projection with a stated confidence, category pressure against budgets, and month-over-month history — so the app answers what's coming, not only what already happened.
Design language
Seven rules do most of the work. They exist because the product shows a great deal of data at once and still has to be readable on the fifth hour of a screening session — every one of them is a decision about attention, not taste.
The app sits on a soft wash of pale lime, mint, and peach. Cards are near-white and slightly translucent on top of it.
Personal finance is an anxious place, and a white spreadsheet says audit. A warm ground reads as paper in daylight, and the translucency makes cards feel laid on the page rather than cut into it — the surface stays soft while the numbers stay exact.
Amounts and headings are set in a high-contrast serif; every kicker above them is 11px uppercase monospace.
The serif gives a balance the authority of a printed statement. The mono labels read as system output. Together they separate what the app recorded from what it means, without a single divider line.
Total portfolio is deep green with a lime sparkline; everything around it is light.
Inversion sets reading order — but here it also marks the difference in kind. Every other figure is a record of a transaction; this one is a claim about your position, and it should not look like just another tile.
The active nav pill, safe-to-spend, and primary buttons are lime. Money in is green, money out is red, and neither is ever used for a control.
If one green meant both income and clickable, every balance on screen would read as a button. Splitting the roles means colour never lies about whether something is a fact or an affordance.
Navigation is a rounded dark pill anchored bottom-centre, over the content rather than framing it.
This is a phone-shaped product that also runs on a desktop. A bottom dock is thumb-reachable on mobile and costs no vertical chrome on desktop — one navigation that fits both, instead of two that drift apart.
Panels open with a mono kicker — FORECAST, PRESSURE, RECEIPTS, RANKING — then a serif title, then the data.
A dashboard is read in glances, not passes. The kicker is a scent trail: you find the panel you came for without parsing a single number on the way.
The month grid carries a coloured dot per day — income, moderate spend, heavy spend — and clicking a range drives every figure below it.
Calendars in finance apps are usually decoration. Making it the control means the shape of a month and the query for that month are the same object, so noticing a bad week and investigating it are one gesture.
Screens
Every surface in the product, in the order a recruiter meets them.
Where it stands
Capture stops being the bottleneck. An expense costs a sentence, a message, or a photo — and because the ledger is actually complete, the forecast on the other end of it is worth reading.