Web & SEO
A sleek digital gateway and integrated CRM pipeline for a premier structural glazing and facade engineering leader.
The brief
Roop Glass Solution (RGS) is an industry leader in architectural glass installations, engineered glazing, and structural facades. In order to match their digital presence with their physical craftsmanship, we developed a fast, modern corporate website and integrated a tailored CRM platform.
The website highlights their extensive portfolio of commercial glazing projects through high-fidelity, high-performance media. The custom CRM platform bridges the gap between client bids and operations, allowing real-time estimation modeling and instant pipeline routing directly from the web intake.
Designed an immersive, fast-loading visual portfolio showcasing structural glazing, metal cladding, and glass facade systems. Uses next/image optimizations and layout caching to preserve fluid performance across all viewport sizes.
Built a customized lead scoring and client project dashboard. Built-in estimator formulas calculate raw structural dimensions, enabling facade designers to instantly draft cost proposals and manage operational workflow stages.
Structured search engine pathways around commercial glass architecture and structural facade contracting. High-intent keyword strategies and localized schema markups positioned the brand at the top of national industrial queries.
Design language
Seven rules do most of the work. They exist because the product shows a great deal of data at once and still has to be readable on the fifth hour of a screening session — every one of them is a decision about attention, not taste.
Semi-translucent layouts, glassmorphic card overlays, and clean geometric grids structure the visual workspace.
A glass facade company's digital home should reflect the material properties of their work. High transparency, backdrop blurs, and sharp borders create a structural space that mirrors modern glazing engineering.
Grid lines and card alignments use hard boundaries and minimal border values.
Facade engineering requires extreme architectural precision. The UI honors this standard by aligning all content blocks to a strict, visible structural layout.
Screens
Every surface in the product, in the order a recruiter meets them.
Where it stands
The launch of the website and CRM unified Roop Glass Solution's intake and project estimation pipeline. The company saw an immediate uptick in qualified business inquiries and significantly reduced proposal turnaround times by having client-submitted specifications directly synced into their custom CRM system.